The alt-Right party?

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Could the party break in two? It very well might..

Is the Republican Party falling apart? Steve Schmidt — a GOP consultant who worked on George W. Bush’s reelection campaign in 2004 and ran John McCain’s campaign in 2008 — thinks it very well might be.

“There will be the alt-right party; then there will be a center-right conservative party,” he told me on Thursday. “I think what you’re gonna see is [Trump campaign CEO and Breitbart News chief] Steve Bannon 
monetizing 30 percent of the electorate into a UKIP-style movement and a billion-dollar media business.”

Schmidt was ahead of the curve in analyzing Donald Trump’s rise, arguing to me in August 2015 that, contrary to the beliefs of many experts, the GOP establishment had “no ability to stop” Trump because actual Republican voters no longer paid any mind to what their party elites thought.

The Trump campaign is over — Hillary Clinton is going to be elected president. The question that remains here, the open question, is the degree of the collateral damage, right? The Republicans are going to lose the US Senate. The question is how many seats can they lose in the House. It is possible but not probable yet that they lose the House majority.

So the question is, how far below 40 percent is Trump in the popular vote? Then there’s a long-term implication for the civic life of the country, the vandalism being done, which will culminate for the first time in American history with his refusal to make an ordinary concession where he grants to the winner legitimacy by recognizing the legitimacy of the election.

A GOP strategist explains why the Republican Party is about to break in two - Vox

And there is another theme here which we've pointed out earlier. Much of the alt-Right is simply a business model in which the more extreme opinions and more outlandish conspiracy theories monetize the best.

And another theme, the delegitimazation of American institutions for political (and monetary) gain (see here and here)